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Who is the founder of Make my Trip?
MakeMyTrip business model is an online travel company that was established in the year 2000 by Mr. Deep Kalra with his team. In the Make My Trip Marketing Strategy Case Study, we get to know This company began its India operations in the year 2005.
Is there a case study for Make my Trip?
Earlier Web services were used for information gathering, but now it is used for direct purchase of travel services from suppliers without middlemen. Under these circumstances this paper is a case study on MMT a leading OTP about its acceptance and impact of being a leading OTP in travel business. Content may be subject to copyright.
How is MakeMyTrip targeting the inbound market?
MOVING ON Targeting inbound travellers To move from 90-10 % split of revenues between air tickets and travel service to a 70-3- percent split Domestic tour packages to NRI travellers Targeting NRI/VFR tourist segment Expansion of operations within India Targeting European Market
What is the marketing strategy for Make my Trip?
The campaign curated by our student is called MakeMyTrip Land or simply MMT Land. The basic ideology behind this Make My Trip marketing strategy is to target all those half-made and never-successful plans that college-going kids and working freshers make.
Last Update: Oct 2021
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Argatha
23.10.2021 07:43
In that location should be A title, author, surgery introduction slide, letter a problem description operating theatre an outline chute, an analysis operating theater proposed solutions chute, and a concise or conclusion slide.
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Geretha
20.10.2021 04:29
It's a story of one of your clients, highlighting the success you've helped them achieve.
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27.10.2021 00:19
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20.10.2021 04:22
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22.10.2021 08:20
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